Via Hansa & Borealis is pleased to announce the establishment of the North American Sales and Promotion office servicing the US and Canada. The office will be managed by Gordon Dirker, Vice President of Business Development for North America. Gordon will be directing sales and marketing activities, seeking to establish new business partnerships as well as managing the relationships with current US and Canadian vendors and partners.
Gordon Dirker brings an extensive background in travel sales and marketing to his new role at Via Hansa & Borealis. Prior to representing the Via Hansa & Borealis brands, Gordon was employed by Hurtigruten, the Norwegian Ferry and Cruise operator as their regional Vice President for the Americas for nearly 4 years. In addition, he spent 18 years in progressively responsible roles with TravCorp, a leading travel and leisure group operating 24-award winning brands in more than 60 countries. Educated in the Netherlands, Gordon is fluent in four languages and has traveled throughout much of the world.
The establishment of an North American office as well as the appointment of Gordon Dirker is a major step for Via Hansa & Borealis as we are looking to expand our B2B product distribution globally. Gordon will be based out of his Kent, WA office and can be reached at firstname.lastname@example.org.