ITALIANS IN THE SNOW
As the first snow fell, Via Hansa & Borealis Baltic welcomed a group of Italian tour operators to Riga. The guests explored the city’s medieval treasures and exiting restaurant and bar scene. Moreover, the guests ventured beyond its borders to visit the Ethnographic Open-Air Museum, the Jurmala beach resort, and the Gauja National Park, including the town of Sigulda, known for its rich medieval heritage.
The Baltic division of Via Hansa & Borealis has experienced a remarkable recovery during the 2024 season, with business growing by more than 50% across all segments and exceeding all expectations. With numerous reservations already secured for 2025 and an extensive schedule of sales and marketing activities planned for the low season, the company is optimistic about the upcoming year and is preparing for further growth.
