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ABBA The Museum – new museum hit in Stockholm

ABBA The Museum – new museum hit in Stockholm
15.07.2013

ABBA The Museum was opened at the Stockholm’s famous Museum Island in May 2013 and offers an interactive journey through one of the biggest success stories in music history. Here the visitor will get close to the band by experiencing what it’s like to be the fifth member of ABBA, get on stage together with the other members, enter the Polar studio and see what he or she looks like in ABBA’s legendary costumes, and much more. Agnetha, Benny, Björn and Frida will tell their own personal ABBA stories through the museum audioguide.

ABBA The Museum showcases the band’s stage clothes, artifacts, concert footage, interviews etc. in a contemporary, interactive setting. When you buy a ticket you get an ID that generates a page on the museum website. Once inside the museum you can sing and dance with holograms of ABBA, don a digital costume (go for the famous Anni-Frid ‘tiger’ or Agnetha ‘cat’ tunic) projected on to you in a special booth and you can record it by scanning your ticket at the attraction. Then you get to share photos and videos of your experience on Facebook and other social media. After 30 days the recordings are deleted from the site.

This place is unique, ABBA fan or not. With the other attraction; The Swedish Music Hall of Fame of Swedish popular music, the content and activities in the museum put the group’s musical achievements and influences in a historical context and it will help you understand ‘ABBA The Phenomenon’ better. The museum also has the full backing of the group and much of the material is from the group members’ own private collections.