Via Hansa & Borealis last week convened at the Kick-Off Conference 2019 in Riga with 150+ key staff from various offices. The first year of the merger between the two companies has been highly successful as the merged company achieved a result which was far beyond the combined result of the previous year for the two separate companies. The conference discussed how the merged company can more strongly develop this synergy in the future, how it can use its larger buying power to secure better rates and availabilities, how to develop new products and better co-ordinate sales and marketing efforts. The conference in particular discussed the challenges related to the digitalization of the tourism industry. A very important part of the merger is a total technological renewal of Via Hansa & Borealis, and the company is firmly in the process of implementing a very sophisticated software system that will support the operation, give more connectivity with suppliers and allow customers to book products via www.seagull-online.com and through XML and API solutions.
In a key note address, Mr. Hans-Henrik Kjølby, CEO of Via Hansa Holding Ltd. and Board Member of Borealis Destination Management Ltd., concluded: If we continue to go forward as one team, if we take advantage of our diversity and rely on a shared vision, if we continue to develop our creativity, our innovation and our excellence in all what we are doing, if we firmly employ our new digitalized technology in all operations and if we push our core brand values more, we can make Via Hansa & Borealis to one of the strongest incoming brands in Europe!”.